The Client
1ClearWater is a company dedicated to the resolution of soft water corrosion in Metro Vancouver. They have helped Greater Vancouver clients such as Rogers Arena, The Pan Pacific Hotel and Richmond City Hall save millions of dollars in unnecessary pipe repairs. 1ClearWater has designed a proven and reliable water management system to ensure their clients' real estate investments remain secure for years into the future.
The Design Need
The Design Need
1ClearWater was in need of a rebrand that would make the complicated issues, such as soft water damage and new piping technology, friendly and accessible to strata councils and property owners. Cost was also to be a major element of the marketing, as the 1ClearWater system can save clients tens of thousands of dollars in repairs in the long-term. Working under Gap Management, I developed an aesthetic for the brand that was simplistic and clean, making use of white space and short amounts of text. The goal was to stress ease, clarity, and cost-effectiveness. A new logo, print materials, and a new website were designed for the company.
