The SHED
The SHED at Chetwyn Farms is a modern-day farm shop located in Prince Edward County, Ontario. Visitors are given a unique experience, watching alpaca graze in nearby pastures while shopping for locally-spun yarns, hand-made felted soap, alpaca accessories, and much more. Owners Ted and Shauna Seabrook have carefully selected their products to reflect the tastes of their distinguished customer base. The SHED defines a new aesthetic, representing current farming values infused with traditionally crafted design. Elegant and upscale heirloom items are placed on shelves, ladders, chairs, and other rustic pieces that characterize the well-crafted retail environment.
The Brand
Brand visuals for the SHED needed to exemplify the business’s values – craftsmanship, authenticity, sustainability, and character. My aim was to simply capture their innovative take on retail through a modern and bold logo presented alongside organic textures. In addition, I developed a specific logo for the farm’s garden fertilizer product – alpaca beans. Following the launch of the brand, the SHED’s open house made over $3,000 in sales.
